Lip balm companies and enthusiasts often look forward to the holiday season as an opportunity to market lip balm as a useful gift for coworkers, teachers, or as stocking stuffers for family and friends. With so many varieties to choose from, however, companies have to make their products stand out from the competition. One of the most important factors in having your lip balm shine is finding the perfect container. Both appearance and utility are equally important, so make sure you have the containers you need for your holiday marketing this winter.
Container Type
When finding the right container for your lip balm product, it’s important to consider the type of container and how it relates to the product itself. Some of the most popular options include the following:
- Round Propel/ Repel Tubes: Generally designed for universal appeal, use, and portability.
- Double Wall Jars: Typically used for balms that are applied at home with a brush or one’s finger while maintaining a high-end look.
- Single Wall Jars: These jars are similarly used for home lip balm products, and their design helps prevent damage during packaging and shipping.
Container Design
Lip balm tubes and other similar containers can show off your brand identity in an unavoidable way. While this means that consumers will certainly see the core of your brand identity, it also means that you can not afford to ignore how you present your products. At DISTRIBUPACK, we stock empty containers for lip balm that are ready to ship in a range of different colors including white, black, and natural varieties along with matching caps. We also offer lip balm caps in a variety of other customized colors that are readily available and in stock, so please reach out to us to inquire about a specific color that you are interested in for your specialized lip balm cap. Sometimes simply adding a different color cap to a white or natural stick/tube is all you need to capture the essence of your brand identity and stand out.
If your brand is associated with cleanliness and purity, a white container may work best while black containers are typically associated with brands that use bright lettering that stands out. Keep in mind that the lip balm formula itself could be important in your overall branding and appearance. If your formula/substance is already an appealing color, then perhaps the natural look may be the right container “color” as it is clear and allows consumers to see through to the lip balm directly. Plus, these natural containers make it easier for customers to see how much of your product they have remaining. When lip balm is gifted to someone and they like it, they might want to know when they need to pick up some more for themselves.
Label Design
How the container itself looks is only part of the overall equation, as you additionally need to consider the design of your label. Ideally, the label should highlight a list of ingredients if it is being sold/distributed, but lip balm manufacturers also need to consider the visual combination of the label on the container itself. The shape of the label should form neatly with the container, and the colors should convey your brand identity whether that may be sleek white and pastel colors or vibrant colors that pop out.
A proper label can also be an integral part of the entire exterior design. When buying lip balm containers in bulk, an easy and quick way to make them yours is to equip each with an outer design that has your company’s branding. While this is generally easier on wider jars and tins, thin cylindrical tubes for lip balm still need an alluring design. Just keep in mind that you do not have as much surface area on lip balm tubes as you would a larger jar. Because of this, the label on a tube should be concise and to the point in addition to the rest of your visual branding.
Considering Utility
The best lip balm is not only going to be a high-quality product, but the container function should be intuitive and easy to use offering simplicity for the end user. A proper propel/repel tube is a great way to make using your product easy while allowing the customer to easily store it for usage later. Smaller cylindrical tube containers are also useful for people who want lip balm on the go. If your product is designed to be a quick moisturizer, make sure the container is something that can easily fit in someone’s purse or pocket.
Companies that are making lip balm for a higher-end market with the intended end user applying the product in their own home don’t have to consider portability as much, though it is still a factor. Products that are designed for application before a fancy night out can be bulkier, though targeting the high-end demographic means you still need to consider style. While the high-end lip balm product should still be easy for people to use, the container itself does not necessarily need to be geared toward regular, daily travel and portability.
Choosing the Right Amount of Packaging
When the overall design of the packaging is solidified, you still have to consider the exact quantity that you will need. Your regular products should warrant confidently buying in bulk since that is what you’re going to have on offer all year long. If you are implementing a limited-time holiday-style lip balm this winter, for instance, remember to limit how much you order for that particular sale or giveaway. This is made easier by the fact that DISTRIBUPACK allows you to order any quantity that you want to purchase for any in-stock item—no minimum order requirements!
The amount of containers ordered is only a consideration if your holiday product’s packaging container is different from the regular containers that you offer. Even something as mild as a simple color change could warrant a separate order, so you will need to consider the demand and your budget. Our experienced marketing team can work with you to find the right kind of containers for each of your specific product concepts and campaigns.
Benefits of Lip Balm as a Holiday Gift
The convenience of lip balm’s portability makes it a great and easy holiday gift for family and friends, so targeting those looking for last-minute stocking stuffers can see significant returns. Take a look at some of the other most notable benefits of lip balm as a holiday gift.
Practicality
Just as lip balms serve as a protector of our lips during the warm summer months, the same can be said for the cold winter months. As the weather gets colder, lip balm helps people prevent their lips from getting dry and chapped all while helping them remain youthful. Given the winter season, lip balm manufacturers may benefit from focusing on this specifically.
Cost Effectiveness
For the average consumer, lip balm is a relatively affordable gift suitable to top the list of gifts given to a loved one or something quick to get a coworker or casual acquaintance. Companies can even use them as promotional material without much impact on the budget by giving them away as a complimentary gift with other customer purchases.
Versatility
Lip balm can be contained in a wide range of styles letting you show off your brand’s identity provided you get the right kind of empty containers. Consider how you expect your lip balm products to be used by your target audience and opt for the containers that best carry out that function. At DISTRIBUPACK, we offer a variety of different empty containers for lip balm letting you customize your orders and make your brand stand out.
Universal Appeal
Lip balm is relevant and useful to just about every demographic you can think of each and every season of the year: Winter, Spring, Summer, Fall. These handy products are used by just about every age range in just about every tax bracket, so you can cast a wide net when using lip balm as a promotional item or holiday gift. Lip balm flavors, packaging, and companies have even become a part of pop culture. For many of us, lip balm is a vital part of our daily routines and something that has a positive impact on our overall well-being.
Brand Awareness
Given how easy it is to implement lip balm as a gift for the holidays, it can be used to increase your brand awareness significantly. Lip balm manufacturers may even want to offer deals for other businesses to use their lip balm to promote a new product or service. Both brands can benefit without much initial investment relative to other common strategies. Plus, choosing the right kind of container can help you establish a unique brand identity that shows off what matters most to your company.
Why Choose DISTRIBUPACK
At DISTRIBUPACK, we can help you find the right lip balm containers to suit your unique brand identity and marketing efforts this holiday season. We are a U.S.-based distributor of bulk stock packaging for lip balms and other products like deodorants. In addition to offering the superior quality containers that you need to sell your products, our team can also work with you to find unique solutions and strategies that speak for your brand identity.
We offer unmatched customer service letting you get in contact with a real live person with ease. With our brand marketing experience, our team will work alongside yours to help launch and grow your brand. By taking the time to get to know you, we can help you find the best packaging for your specific business goals and help you realize your full potential. Our team is also strategically prepared to help mid to large-sized brands with any packaging needs.
Contact Our Team
With quick turnaround and competitive lead times, DISTRIBUPACK can help prepare your lip balm brand for the holidays with quality containers that fit your unique style. Get in touch with our team today, and we will help you find the right empty containers for lip balm products to offer your customers this holiday season and beyond.
