Packaging a new brand or scent in black deodorant containers can initially appear as an appealing option, especially for products wanting to portray an image of strength and/or authority. Whether oval or round, these convenient containers can also be used to hold solid lotions/balms, sunblock, and even topical medications. As experts in stock packaging options for consumer goods like deodorants and balms, DISTRIBUPACK is all too familiar with the pros and cons of using black deodorant containers. This article examines both sides of the equation for customers weighing the decision of black containers for deodorants and other consumer products, and even provides some alternative recommendations.
The Advantages of Black Deodorant Containers
As with most products, black packaging conveys several things to consumers weighing the many different purchasing options available to them. When that product focus is narrowed down to solely deciding between different brands, scents, or styles of deodorant, the advantages of using black packaging become even more obvious.
- Sleek Design: The color black produces a range of emotions in humans, from stealth and mystery to power and sophistication. This works especially well in high-end luxury brands looking to validate that status or to justify higher price points on similarly sized products and serves as a powerful reminder that consumers shop with their eyes first. On certain products in certain categories, the color black certainly has proven to offer the appearance of elegance.
- Masculine/Athletic Focus: Many brands utilize black packaging to appeal to the perceived image of power, strength, and vigor. There are countless examples of brands successfully utilizing black packaging to appeal to masculine customers or consumers with an athletic focus. The bold appearance of black deodorant containers, along with blue, green, and grey, can all influence a customer’s buying decision, especially when placed side by side with a white or transparent item.
- Visible Light/UV Protection: Dark colors, such as black, act as a natural barrier against outside light reaching the inside contents and offer superior protection from visible light and UV penetration. Black deodorant containers offer additional natural protection against fading or degradation of the deodorant or balm inside, thus better ensuring the integrity of the contents.
- Brand Consistency: For some brands, using black deodorant containers is a sharp way to create brand consistency throughout an entire product line. Whether that means the complete brand catalog is sold in black containers or only specialty “limited-edition” variants, the color black on containers allows businesses to develop unique designs and utilize exciting color combinations for the container decoration designs since the color black coordinates with essentially every other color.
The Disadvantages of Black Deodorant Containers
Just like any consumer good, it is also just as important to weigh the negative aspects of packaging your new product in black deodorant containers. Although there seem to be considerable design, sales, and demographic benefits associated with black packaging, there are several detrimental factors that could sink your new or existing product offering.
- Blemishes/Scuffs/Scratches: Products get jostled, bumped, and dropped continuously in production, transport, and in retail store aisles, and these scuffs or scratches are always more visible on black packaging than any other color. While it may not completely sway a potential customer from purchasing your deodorant or balm, these visual detractions may be observed in the consumer’s subconscious or might be a factor when a chain or supply manager decides to promote or restock your product in a retail setting. This is because of the natural features of the color black that will make contrasts/variations on the surface more noticeable, and the color black also naturally absorbs more light (more than any other color), which allows blemishes, scuffs, and scratches to be more apparent due to the reflections of that absorbed light.
- Packaging Imperfections: It is harder to hide or avoid imperfections in the packaging of black deodorant containers. Although certain cosmetic defects can be covered with labels or stickers, it is very important to note the fact that black shows more flaws. An excellent visual to reference for the appearance of the color black is on a black car, where you can see all scratches, swirls, etc., more than you can on any other color car. When it comes to deodorant sticks and caps, it may be prudent to consider alternative color options like white or semi-transparent (natural) variants offered by DISTRIBUPACK.
- Heat Retention: By default, the color black naturally draws light and heat more than any other color. In some hotter environments, black deodorant containers can retain heat and negatively impact the inner gel, soft solid, or solid. While it may not necessarily occur at the store level, consumers can unwittingly place the deodorant in direct sunlight and come back to completely melted or unusable products that necessitate returns or prohibit them from becoming repeat buyers.
- Recyclability: For eco-conscious brands and consumers, black plastic containers are generally less recyclable than alternative products. This is not due to the actual composition of the plastic but the light-absorbing properties of black plastic that cause near-infrared sensors in recycling facilities to sort the plastic into landfills instead of recycling it. While new tech is currently developing to help recycle black plastics, the more considerate consumer may pass over deodorant in black containers for alternative options.
Ordering Black Deodorant Containers from DISTRIBUPACK
Using black deodorant containers presents a bold/sophisticated look, Visible Light/UV protection, and strong branding appeal, which may result in considerable sales and product growth. There are plenty of success stories for companies that have marched on with black deodorant containers as a signature of their brand. However, challenges like scuffs, imperfections, recyclability, and heat retention mean they might not be the best fit for every product and may not be conducive to brand and sales growth. If you're considering black packaging or exploring alternative options for your deodorant packaging solution, DISTRIBUPACK is committed to offering superior quality products with expedited turnaround times and unmatched levels of customer service. Please contact a member of our team at any time to learn more about black deodorant containers or any of our convenient product offerings!
